Hannah Mwende

Currently serving as a CRM and Marketing Automation Analyst, Hannah Mwende optimizes customer relationship management and marketing processes to drive engagement, lead capture, and data collection for Dizzitup.

• Automated CRM workflows using Zapier, integrating data from social media platforms, WPForms, and live chat into Klaviyo, enabling seamless audience tracking and segmentation.
• Analyzed campaign performance and marketing data to enhance customer engagement and refine automation processes, improving overall marketing effectiveness.
• Optimized CRM workflows within Tawk.io by enhancing chatbot interactions, significantly improving lead capture and customer data collection efficiency.
• Developed and maintained marketing processes to optimize the entire sales funnel, enhancing lead generation, nurturing, and conversion rates.
• Built automated email sequences in Klaviyo, triggered by user behaviors (sign-ups, purchases, subscriptions), resulting in increased user engagement and retention.

As a Data Analyst at Global Careers Africa, Hannah Mwende developed robust data pipelines and analytical solutions to provide critical insights into market trends and competitive pricing.

• Engineered and automated a web scraping pipeline, efficiently extracting product details from multiple e-commerce platforms.
• Designed and implemented an ETL workflow utilizing Apache Airflow for streamlined data extraction, transformation, and loading processes.
• Optimized a PostgreSQL database, enhancing data querying efficiency and enabling robust analysis of pricing trends.
• Developed interactive dashboards with Power BI and Tableau, providing critical insights into pricing trends, fluctuations, and competitive market positioning.

At Yakwetu Online Limited, Hannah Mwende served as a Data Analyst, providing key customer insights and enhancing decision-making through advanced data visualization and segmentation.

• Designed and maintained interactive dashboards and reports using Tableau and Looker Studio, delivering critical customer and social media insights that enhanced decision-making on target market strategies and improved customer experience.
• Developed RFM (Recency, Frequency, Monetary) customer segmentation and cohort analysis dashboards in Tableau, identifying high-value segments and providing actionable insights for retention strategies and personalized marketing initiatives.
• Conducted call surveys with top customer segments to gather direct feedback, identifying key improvement areas that boosted customer satisfaction and informed targeted enhancements.
• Leveraged Google Analytics and Amplitude to analyze customer growth trends, website analytics, and campaign outcomes, delivering actionable insights that optimized marketing efforts and improved customer conversion rates.
• Collaborated with the Development team to design and implement a customer-facing chatbot, using data insights to shape training content and ensure accurate, relevant responses.

Oversaw monitoring and evaluation activities to ensure program effectiveness and impact for the Bringing Smiles Foundation.

• Developed and implemented M&E frameworks to track program performance against key objectives.
• Collected and analyzed data to assess the impact of community initiatives and identify areas for improvement.
• Prepared comprehensive reports on program outcomes, providing insights for strategic planning and stakeholder communication.

Conducted an end-to-end analysis of e-commerce products to identify and visualize pricing trends across various platforms.

Developed a computer vision model utilizing deep learning techniques to detect driver drowsiness and mitigate accident risks.